New Orleans History -- Lake Pontchartrain
Monday, October 23, 2017
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1930 The First Coffee Break

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March 17, 1930, when the managers of the Delta Steamship Company, then the
Mississippi Steamship Company, summoned their 80 employees in the Hibernia Bank
Building in downtown New Orleans and initiated a daily 3:30 p.m. coffee recess.
Company scouts had found the custom to be very well-received in Brazil and
adopted the idea for its New Orleans office. The tradition started by the
shipping company spread like wildfire, and in a short time completely saturated
the entire metropolitan area, which only goes to prove good news travels fast.


Source: Buddy Stall at
http://clarionherald.org/20020828/stall.htm